marketingThe Scottish Government has launched a new consultation on the promotion of ‘junk foods’ and drinks.

Restricting ‘super-sizing’, refills, multi-buy snacks and positioning junk food at checkouts are amongst some of the ideas being considered.

The consultation will also consider in-store promotions and marketing of foods high in fat, sugar and salt.

‘Eating a poor diet and being overweight or obese causes serious health problems,’ Public Health Minister, Joe FitzPatrick, said.

‘It is clear that we must take decisive action.

‘Restricting in-store promotions of food high in fat, sugar or salt is crucial to tackling our nation’s damaging relationship with junk food.

‘We are consulting to deliver a policy that is proportionate and delivers positive outcomes.’

‘Positive’ move

Confectionery, crisps and soft drinks with added sugar are the foods that would be covered under any restrictions.

Views are also being sought on whether to also cover ice-cream and dairy desserts.

The consultation is all part of the Diet and healthy weight delivery plan.

‘It’s positive the Scottish Government has signalled its intention to take action on obesity,’ Cancer Research UK prevention expert, Professor Linda Bauld, said.

‘Junk food multi-buy offers encourage us to bulk buy and eat large quantities of unhealthy food.

‘The consequences of which have become all too obvious in the nation’s growing waistlines.

‘Obesity is also the biggest preventable cause of cancer after smoking, responsible for 2,200 cases in Scotland every year.

‘The introduction of laws to curb bargain buys for food and drink high in fat and sugar would be an effective way of helping people make healthier choices.’