The Dentistry Scotland Awards has reshuffled its judging panel, here are is the new team and their top tips to help you stand out.
Fraser Callaghan graduated from the University of Glasgow in 2008 with commendation.
He has worked in both NHS and private general practice ever since, and is currently the principal and clinical director of Brite Dental in Edinburgh.
Fraser has a particular interest in minimally invasive aesthetic dentistry and is currently studying towards a masters degree in orthodontics.
- Get your whole team involved to help come up with ideas and to generate excitement. They will be full of great suggestions, which will be reflected in the quality of the entry
- Take the time to tailor your entry to the specific category you are entering. Keep your entry relevant!
- Try entering several different categories to maximise your chances of success on the night.
Emma-Louise graduated from Glasgow University in 1998, postgraduate diploma in conscious sedation with merit from Guys, London 2003, postgraduate diploma in dental public health 2019.
She is currently working towards a diploma in implant dentistry at the Royal College of Surgeons Edinburgh.
Emma-Louise is an owner and principal dentist at Bellsquarry Dentistry, a mixed private/NHS practice.
- Ensure you are relevant to the category or categories you have chosen. What makes you and your practice shine in this category? What have you implemented to achieve high standards?
- Website – does this show your practice well. We can visualise you through this so ensure pictures are good and representative
- Show us your enthusiasm in your entry. All members of the team can help here. What makes you different?
Julian English has more than 25 years’ experience at the helm of the multi award-winning Dentistry magazine and numerous other dental journals.
Editorial director of FMC, Julian is a well-known face in the dental publishing industry.
- Include a killer summary. Summarise your entire entry in the final paragraph. Make sure it includes key information and make sure it is enough alone to get you into the final
- Everything you say in your entry you must be able to prove. We have on occasion had a mystery shopper visit/call practices
- Ensure you present the best clinical work you can. Make sure the gingival margins are perfect and the photography is sharp and in focus. Some of the judges are dentists so they will be looking with a critical eye.
Seb started working at FMC in 2014. He is the editor of Dentistry.co.uk, Young Dentist magazine and Dentistry Scotland magazine.
- Bullet point information. It makes it a lot easier for judges to digest important, to-the-point information
- Videos are a great way to get across a lot of information in a short amount of time
- Don’t include information that isn’t relevant. If it doesn’t apply to the category you’re entering, take it out.
Jameel graduated from Glasgow University in 1995 with commendation and distinction.
Resident in Boston Universities Goldman School of Dental Medicine in the Department of Restorative Sciences, graduating in 2001 in advanced restorative, aesthetic and operative dentistry.
Partner at the Glasgow Smile Clinic where his practice is limited to advanced cosmetic, restorative and implant cases since 2002.
- If you don’t enter you can’t win!
- Visually nice entries can catch the judges’ eye
- Get your staff involved in the entry process so they are invested in it from the beginning. This helps building a team that will raise the level of dentistry you offer.
Lindsay graduated from Dundee University in 2007 and spent her VT training year in Blairgowrie.
She then returned to the west coast to work in Hallcraig Dental Care in Airdrie as an associate where she began her intravenous sedation training.
In December 2012 she bought the practice at the age of 29 and although young was very driven and keen to develop the practice.
Hallcraig Dental Care has been developed to offer its patients both NHS and cosmetic treatments and Lindsay herself is an advanced facial aesthetics practitioner and offers Invisalign.
- Figure out what makes you different from the rest and how this adds value to your practice and your patients
- Include feedback and testimonials from your patients and staff. Positive, named reviews could ensure a strong entry
- Utilise visuals. Images and videos from your social media are a great way to engage the judges and bring your entry to life.
Dr Elaine Halley graduated from the University of Edinburgh in 1992.
She is a past president and accredited member of the British Academy of Cosmetic Dentistry and a fellow of the International College of Dentists.
She has an MSc with distinction in restorative and aesthetic dentistry.
She is a Digital Smile Design master and UK instructor and a clinical key opinion leader for Optident, Ivoclar Vivadent and Align Technology.
- Provide evidence for your claims – clinical photography where appropriate, genuine testimonials, press articles etc
- Make sure to answer the brief as set out by the entry process for each category
- Think outside the box – what might catch the judge’s eye or be unique to you that would show that you stand out from the crowd and are going the extra mile.
Amy qualified with honours in her BDS degree and a total of 11 undergraduate prizes.
Following university, she moved into practices within Fife and Edinburgh and is now a partner in a private practice based in Fife.
She has undertaken extensive postgraduate training both in the UK and abroad and has passed the required examinations to become a member of the dental faculty of the Royal College of Surgeons of Edinburgh.
Amy has been privileged to sit on the council of the Royal Odonto Chirurgical Society of Scotland, Fife Dental Care and the East of Scotland BDA.
- Carefully examine your chosen category’s criteria and ensure you can demonstrate evidence of each specification
- The awards have been developed to recognise progress and enterprise in general practice. All shortlisted entries should exhibit this
- Evidence of efforts to provide a higher calibre of patient experience will be judged highly.
Having set his mind on being a dentist from the age of 14, Scot’s dream came true when he graduated from Glasgow Dental Hospital in 1996.
Scot furthered his career taking an interest in both cosmetic and implant dentistry.
He completed a master of science degree at University of Warwick 2007 and a diploma from the Royal College of Surgeons in England in 2008.
- Take time getting to know your patient at a consultation. It’s essential to understand your patients’ expectations and whether these are achievable, make sure you get this across in your entry
- Include as many photographs in your entry as you can
- Show us how you use the latest technology and your passion for it.
Eimear graduated from Edinburgh in 1992.
She started her own practice in 1995 and has owned and operated the practice since.
She gained her MFGDP in 2007, her DipImplDent from Royal College of Surgeons Edinburgh in 2014 and her FFGDP in 2015.
She is currently president elect of the ADI.
- Once you select a category find appropriate evidence to support your entry – including photos, patient testimonials and input from staff
- Write clear and comprehensive supporting text stating why you, or your practice, or team member, deserves the award
- Going above and beyond the normal expected standards shows the judges how you are different from the norm. Good luck!