Chris Baker, Author at Dentistry Scotland
Chris Baker

Chris Baker

Author at Dentistry.co.uk

Chris Baker owns and runs Corona Design and Communication, a specialist dental marketing agency.
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Posted in Posts

Dummies’ Guide – good design

Good design is the most important way to differentiate ourselves from our competitors, Chris Baker says. I would hope to be pushing against an open door with this concept. Speaking as I am to an audience of professionals with an interest in aesthetics. Experience has taught me though that very often this isn’t the case. If dental … Continued

Posted in Posts

Dummies’ Guide – Facebook advertising

Are you thinking of putting on a practice event? Chris Baker lists some things you need to consider. Imagine many of you have a practice Facebook page and regularly post interesting and engaging content. That’s great, but even if you don’t that doesn’t mean you cannot take advantage of Facebook advertising. There are now more … Continued

Posted in Posts

Dummies’ Guide – events

Are you thinking of putting on a practice event? Chris Baker lists some things you need to consider. Events can often be suggested by company reps looking to sell more products. However, what’s in it for you and your practice? They can be a great way to concentrate patients’ minds about a specific treatment and … Continued

Posted in Posts

Dummies’ Guide – top 10 tips to…email marketing

In the first of his new, regular marketing columns, Chris Baker offers some useful hints and tips on…email. Email As a practice, one of your most valuable resources is your existing patient database. And, the most cost-effective way to communicate with this base is via email – this is why you need to be doing … Continued

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